Instant Feedback: iPad ® Reviews

Today's environment of smart phones, tablets, social networks, and nearly universal wireless access to the internet is causing businesses to re-evaluate how they connect and communicate with their customers. Consider these facts: over 4 billion people now have cell phones; nearly 2 billion people have internet access; more than 400 million people distribute billions of on-line messages weekly; and 1 of every 5 minutes spent on the internet is at a social networking site.

Merely creating a website is no longer enough. As consumers increasingly use these new, collaborative tools to seek information and make decisions, it's more important than ever that business owners take proactive steps to actively manage their on-line image, increase customer awareness, and drive additional revenue though this new, connected world.

On-line reviews and search engine optimization are key ways to manage your business's image and drive additional revenue. Voice Connection has developed the customizable iPad Survey Tool to help our customers easily gather and post reviews on the services they provide. These on-line reviews are then used by Google® in search engine optimization.

How It Works

Let's look at an application of the iPad Survey Tool in a typical medical or dental office. The iPad sits attractively on a receptionist's desk. As the patient checks out, they are asked to take a one-minute survey on the procedure they just received. Experience has shown that 95-97% of patients take the survey at checkout if it is quick and on an iPad. The survey gathers the patient's email address; identifies which doctor / dentist performed the procedure; contains an overall 1-5 star rating; and has room for several customizable questions. The survey results are then sent to the doctor/dentist that performed the procedure as part of a quality assurance / continuing improvement effort. As importantly, a customized thank you email (based on the 1-5 star rating) is automatically sent to the patient's home email address. These thank you email messages can also offer discounts on future treatments, incentives for referrals, and requests to place a positive reviews at Google Map / Places. Google includes Reviews from Google Maps / Places in search optimization. A "large body of current reviews" is an effective form of search engine optimization as well as a very practical, on-line marketing effort of your clinic's services.

Result

The iPad Survey Tool is an innovative new service that can have immense impact on your business. You will be able to gather immediate feedback on you service and continuously impove satisfaction. You'll be able to gather email address and build a database for follow-up marketing contacts. With personalized emails following a customer visit, you can create a stronger connection with your customers, offer special incentives to encourage them to return or make a referral, solicit ever-important on-line reviews, and establish links to your businesses Facebook or Twitter sites.

This represents another tool in your arsenal to manage your on-line image and leverage the emerging technology tools to stay connected and communicating with your customers in this new, on-line, 'connected' wireless world.

® Google is a registered trademark of Google Inc.
® iPad is a registered trademark of Apple Computer.

Used in

  • Medical and Dental Clinics
  • Hair and beauty salons
  • Bed and Breakfasts
  • Hotels

Benefits

  • Sales growth
  • Better patient connections
  • Improving on-line image
  • Links to social media sites
  • Build solid 'Review' base
  • Search Engine Optimation
  • Gather email lists for marketing campaigns
  • Quality improvement from timely feedback

What Do Users Say About It

  • "Insanely Great... "
  • "... Revolutionary ... "
  • "Well done, Voice Connection!"
  • "Revenues are growing"
  • "Don't offer it to my competition"